Employee Engagement

Our Definition of Employee Engagement…

“Employee Engagement involves channelling the discretionary effort of employees in a direction that is good for the company”

This simple definition incorporates two important aspects:

  • Creating a working environment where discretionary effort will be willingly and happily offered by employees. The more it draws on natural talents, the more it creates personal fulfilment and sustainability within employees.
  • Channelling the effort toward things that matter to the company. Employees need to have a clear “line-of-sight” and understanding of the objectives of the business.

This combination of discretionary effort, plus line-of-sight, results in an engaged employee who willingly works hard to deliver against the company’s strategic objectives.

A predictor of performance and profitability

Employee Engagement is widely accepted as a reliable barometer of workforce commitment and a significant predictor of organisational performance and profitability. Published studies confirm productivity improvements of 20-40% for an engaged workforce.

There are many tools that can be used to measure Employee Engagement. The Gallup Q12 Employee Engagement Survey is used each year by hundreds of companies with millions of employees. After 10 years, independent benchmarks have shown that:

  • Engaged employees stay with the company, are advocates of the company and its products and services, and they contribute to bottom-line business success.
  • They will typically perform better and be more motivated.
  • There is a significant link between employee engagement and profitability.
  • Engaged employees form an emotional connection with the company. This impacts their attitude towards the company’s clients. Customer satisfaction, service levels and staff retention are improved as a result.

They also highlight the following characteristics of engaged employees:

  1. Engaged employees show consistent levels of high performance.
  2. They demonstrate natural innovation and a drive for efficiency.
  3. They intentionally build supportive relationships.
  4. Engaged employees are clear about the desired outcomes of their role.
  5. They are emotionally committed to what they do.
  6. They relish challenges are self-motivated to achieve goals.
  7. Engaged employees have energy and enthusiasm.
  8. They ever run out of things to do, in fact, they create positive things to act on.
  9. They tend to broaden what they do and build on it.
  10. Engaged employees are more committed to company, work group, and role.

Our Employee Engagement services are summarised in the Align4 Wheel.